We are going to be doing something very interesting on this blog every Friday and it will be tagged "I thought you knew". In this series we will look at topics everyone is well aware of and bring out stuffs about that topic we were not fully conscious of.
For our first 'I thought you knew' series we will be discussing Brand name and Product name.
I was having a chat with some of my colleagues recently when someone mentioned a brand name and when he was corrected, he kept on insisting that he was right. So we had to Google the name, he was surprised at the result.
A lot of people have been making the same mistake in calling a brand name the product name. Below are few examples of common mistaken brand names. They are:
Flit
Flit is the brand name for an insecticide.
The original product, invented by chemist Dr. Franklin C. Nelson and launched in 1923[1] and mainly intended for killing flies and mosquitoes, was mineral oil based and manufactured by the Standard Oil Company of New Jersey before the company, now part of Exxon Mobil, renamed itself first Esso and later Exxon.
.jpg) |
| Flit Early 80's |
customer: madam i want to buy flit.
seller: which one be flit again.
customer: i mean shelltox
seller: oh, i see....which one
customer: which ones do you have
seller: em, Mobil, Raid, Baygon em, em, Total sef dey
 |
| Flit 2013 |
.jpg&container=blogger&gadget=a&rewriteMime=image%2F*) |
| Shelltox |
Generalized name: Insecticide spray
Maggi
Maggi is an international brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles. Owned by Nestlé since 1947, the original company was founded in Switzerland in 1872 by Julius Maggi.
Generalized name: Seasoning cube
Indomie
Indomie is a brand of instant noodle by Indofood, the largest instant noodle manufacturer in Indonesia with 72% of market share. It is distributed in Australia, Asia, Africa, New Zealand, the United States and European and Middle Eastern countries. Indofood is one of Indonesia's largest pre-packaged food companies, and was founded in 1982 by Sudono Salim. Outside its main manufacturing plants in Indonesia, Indomie is also produced in Nigeria since 1995 where it is a popular brand and have the largest instant noodles manufacturing plant in Africa.
Generalized name: Instant noodle
When I was younger, every insecticide spray was flit to me, because I thought I is the generalised name for all insecticide spray. Even when I am sent to get seasoning, I will ask the seller for maggi wether I was sent to buy knorr, royco, or any other seasoning. I am sure most of us still confuse this.
This was my experience with product name and brand name. What's yours? Share your experience in the comment section.
Design Space Ltd, Abuja
Affordable solutions for better living
phone: +2348091144234
Follow us on Facebook
Follow us on Twitter
email: designspaceltd@gmail.com
Affordable solutions for better living
phone: +2348091144234
Follow us on Facebook
Follow us on Twitter
email: designspaceltd@gmail.com
You Like It!? Then kindly share with your Friends.
No comments:
Post a Comment